T he International Association of Food Industry Suppliers is the leading association for suppliers to the food, dairy, beverage, pharmaceutical, cosmetic and related sanitary processing industries. When IAFIS wanted to create a new theme graphic based on their role as a clearing house for industry knowledge, we turned their Knowledge Sharing idea into a smart icon and marketing tool, and designed their conference 2005 print pieces to boot! IAFIS now calls us for much of their conference graphics and pre-conference print support, including save-the-date postcards, a pre-conference highlight brochure, teaser posters, a 76-page conference guide, and registration, hotel and membership forms.