T he Packaging Machinery Manufacturers Institute (PMMI), is a trade association whose more than 500 general members manufacture packaging and packaging-related machinery in North America. Their yearly trade show, PACK EXPO, is the most expansive in the industry - gathering more than 45,000 packaging professionals from around the world under one roof to visit more than 1,700 exhibiting companies in over 1.1 million square feet of exhibit space. They needed an exhibitor's prospectus for their 2008 Chicago show that brought the scope of the show into perspective, and Advance Concepts teamed with Brohard Design and MarkeTek Marketing Consultants to do the research, write the content, and design a look that was, indeed, "The Complete Package."