T he International Association of Food Industry Suppliers is the leading association of suppliers to the food, diary, beverage, pharamaceutical, cosmetic and related sanitary processing industries. When IAFIS wanted to create a new theme graphic based on their role as a clearing house for industry knowledge, we turned their Knowledge Sharing idea into a smart icon and marketing tool, and designed their conference print pieces to boot! That grew to include creating much of their conference graphic and pre-conference print support, including save-the-date postcards, a pre-conference highlight brochure, teaser posters, a 76-page conference guide, and registration, hotel and membership forms.