In today's crowded field of fundraising, launching an effective campaign can be a daunting proposition. The key is appealing to the heart and mind. To help convince viewers that a proposed Imagination Stage & School of Arts is a most worthy cause, BAPA needed a campaign video that worked on both an emotional and objective level.

We produced their video by first showing the school "in action" with teachers, young children, and disabled youth. Then, using 3D animation graphics from architects Wood & Zapata, we helped viewers envision how this four-story, 33,000 square foot theater and arts center will fit with the downtown Bethesda, Maryland revitalization plan.

And for all the prospective corporate sponsors, the program appealed directly with testimonials from the campaign leader and parents of children involved in the school. As the centerpiece of their promotional kit, this video serves as campaign messenger, appealing for support effectively by explaining the mission efficiently.